Cable firm Charter is back with some new spots in its ongoing humorous campaign through Saatchi & Saatchi New York, including this one where some parents are suddenly hit by the realization that they failed to organize a pony for their daughter's birthday party. Luckily their high speed internet is there to save the day (well, kind of).
All the spots, directed by Bart Timmer of Interrogate, make a decent job of demonstrating what Charter has to offer, but with a comedic spin based on dealing with life's curveballs in unexpected ways.
Other new spots in the campaign include one featuring a skateboarder who's broken 23 bones, but is happy that his fall has gone viral -- and at least he can lie in bed and watch cable in his full body cast. There's also a spot featuring a group of guys who want to watch the game, but their wives have taken over the man cave. Luckily, thanks to Charter they can watch it in another room -- the "she shed." A final spot aimed at businesses shows how Charter can help make your business a serious one; even if you're doing something like making dog hats.