Xerox : Poor Choice of Words
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Published On
Sep 03, 2010
Editor's Pick
Xerox and Y&R New York launched a new integrated campaign to focused on the company's business services beyond the c word.
The Ready for Real Business campaign, including spots, print, interactive out of home and web elements, plays up Xerox's partnership with well-known brands like P&G, Target, Marriott and, seen here, Ducati, the message being that Xerox's range of services and software enable businesses to focus on their strengths.
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Credits
- Date
- Sep 03, 2010
- Brand:
- Xerox
- Client:
- Xerox
- Agency:
- Young & Rubicam-New York
- Chief Creative Officer:
- Ian Reichenthal
- Chief Creative Officer:
- Scott Vitrone
- Global Creative Director:
- Darren Moran
- Associate Creative Director, Art Director:
- Kleber Menezes
- Associate Creative Director, Copywriter:
- Corey Rakowsky
- Senior Copywriter:
- James Maravetz
- Director, Content Production:
- Lora Schulson
- Director, Content Production:
- Nathy Aviram
- Executive Producer of Content Production:
- Alex Gianni
- Producer Assistant:
- Craig Sklaver
- Production Company:
- O Positive
- Director:
- Jim Jenkins
- Executive Producer:
- Ralph Laucella
- Editing House:
- Mackenzie Cutler
- Producer Assistant:
- Kristy Faris
- Producer:
- Melissa Miller
- Audio Company:
- Sound Lounge
- Mixer:
- Philip Loeb
- Sound Design/Mixer:
- Sam Shaffer
- Smoke Artist:
- Jim Hayhow
- Editor:
- Gavin Cutler
- Director, Photography:
- Bob Gantz
- Production Supervisor:
- Aaron Canto
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