Xerox and Y&R New York launched a new integrated campaign to focused on the company's business services beyond the c word.

The Ready for Real Business campaign, including spots, print, interactive out of home and web elements, plays up Xerox's partnership with well-known brands like P&G, Target, Marriott and, seen here, Ducati, the message being that Xerox's range of services and software enable businesses to focus on their strengths.