Xerox : Poor Choice of Words
Are you busy?
Published On
Sep 02, 2010
Editor's Pick
Xerox and Y&R New York launched a new integrated campaign to focused on the company's business services beyond the c word.
The Ready for Real Business campaign, including spots, print, interactive out of home and web elements, plays up Xerox's partnership with well-known brands like P&G, Target, Marriott and, seen here, Ducati, the message being that Xerox's range of services and software enable businesses to focus on their strengths.
Credits
- Date
- Sep 03, 2010
- Brand :
- Xerox
- Client :
- Xerox
- Agency :
- Young & Rubicam-New York
- Chief Creative Officer :
- Ian Reichenthal
- Chief Creative Officer :
- Scott Vitrone
- Global Creative Director :
- Darren Moran
- Associate Creative Director, Art Director :
- Kleber Menezes
- Associate Creative Director, Copywriter :
- Corey Rakowsky
- Senior Copywriter :
- James Maravetz
- Director, Content Production :
- Lora Schulson
- Director, Content Production :
- Nathy Aviram
- Executive Producer of Content Production :
- Alex Gianni
- Producer Assistant :
- Craig Sklaver
- Production Company :
- O Positive
- Director :
- Jim Jenkins
- Executive Producer :
- Ralph Laucella
- Editing House :
- Mackenzie Cutler
- Producer Assistant :
- Kristy Faris
- Producer :
- Melissa Miller
- Audio Company :
- Sound Lounge
- Mixer :
- Philip Loeb
- Sound Design/Mixer :
- Sam Shaffer
- Smoke Artist :
- Jim Hayhow
- Editor :
- Gavin Cutler
- Director, Photography :
- Bob Gantz
- Production Supervisor :
- Aaron Canto
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Project Type
