Xerox : Poor Choice of Words

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Published On
Sep 02, 2010

Editor's Pick

Xerox and Y&R New York launched a new integrated campaign to focused on the company's business services beyond the c word.

The Ready for Real Business campaign, including spots, print, interactive out of home and web elements, plays up Xerox's partnership with well-known brands like P&G, Target, Marriott and, seen here, Ducati, the message being that Xerox's range of services and software enable businesses to focus on their strengths.

Credits

Date
Sep 03, 2010
Brand :
Xerox
Client :
Xerox
Agency :
Young & Rubicam-New York
Chief Creative Officer :
Ian Reichenthal
Chief Creative Officer :
Scott Vitrone
Global Creative Director :
Darren Moran
Associate Creative Director, Art Director :
Kleber Menezes
Associate Creative Director, Copywriter :
Corey Rakowsky
Senior Copywriter :
James Maravetz
Director, Content Production :
Lora Schulson
Director, Content Production :
Nathy Aviram
Executive Producer of Content Production :
Alex Gianni
Producer Assistant :
Craig Sklaver
Production Company :
O Positive
Director :
Jim Jenkins
Executive Producer :
Ralph Laucella
Editing House :
Mackenzie Cutler
Producer Assistant :
Kristy Faris
Producer :
Melissa Miller
Audio Company :
Sound Lounge
Mixer :
Philip Loeb
Sound Design/Mixer :
Sam Shaffer
Smoke Artist :
Jim Hayhow
Editor :
Gavin Cutler
Director, Photography :
Bob Gantz
Production Supervisor :
Aaron Canto

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Project Type