How do you perfect your popcorn without burning it? Pop Secret and Deutsch LA have teamed up to solve this problem (reportedly the number one consumer complaint faced by the microwave popcorn category) by creating an app, Perfect Pop. Users place their phone by their microwave and the app listens to the pops, to calculate the precise moment when their Pop Secret popcorn is perfectly done.
Perfect Pop is available for free download to any iPhone devices on the App Store or at PopSecretLabs.com. Since going live, it has already become one of the top 10 food apps and had 80,000 downloads, despite not having been publicly launched.