No More Burned Popcorn, Thanks To New App From Pop Secret

Put your phone by your microwave and app ensures your snack doesn't go black

Published On
Jun 03, 2013

Editor's Pick

How do you perfect your popcorn without burning it? Pop Secret and Deutsch LA have teamed up to solve this problem (reportedly the number one consumer complaint faced by the microwave popcorn category) by creating an app, Perfect Pop. Users place their phone by their microwave and the app listens to the pops, to calculate the precise moment when their Pop Secret popcorn is perfectly done.

Perfect Pop is available for free download to any iPhone devices on the App Store or at PopSecretLabs.com. Since going live, it has already become one of the top 10 food apps and had 80,000 downloads, despite not having been publicly launched.

Credits

Date
Jun 03, 2013
Brand:
Pop Secret
Client:
Pop Secret
Agency:
Deutsch-Los Angeles
Group Creative Director:
Jason Elm
Digital Executive Creative Director:
Mathias Appelblad
Creative Director:
Cliff Leicht
Creative Director:
David DeRoma
Digital Strategist:
Charlotte Myerberg
Inventionist:
Jake Mitchell
Inventionist:
Mary Toves
Digital Design:
Pelun Chen
Senior Designer:
Katie Meza
Senior Digital Designer:
Laura Carpenter
Copywriter:
Kevin Martin
User Experience Director:
Arshad Samplewala
Executive Creative Technology Director:
Trevor O'Brien
Creative Technology Director:
Brian Jeremy
Director, Integrated Production:
Vic Palumbo
Digital Production Director:
Pam Scheideler
Executive Digital Producer:
Nathan Pitzel
Senior Digital Producer:
Negin Rod
Chief Marketing Officer:
Andrew Burke
Senior Vice President, Category Business Team Leader:
Craig Tokusato
Associate Marketing Manager:
Audrey Dorfman

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Project Type