Popeyes targets Chick-fil-A employees in job ads looking for Sunday workers
Postings from Gut Miami running in The New York Times, The Boston Globe poke fun at rival—again
Dec 16, 2019
Chicken chain Popeyes was on fire in 2019 with the debut of its chicken sandwich and all the clever marketing around it—leading the brand to earn the No. 2 spot on Ad Age’s Marketer of the Year list. Some of its smart moves involved witty jabs at competitor Chick-fil-A, like this recent idea from agency Gut that underscored how people who are craving chicken sandos can’t rely on the much larger chicken purveyor on Sundays, when all its stores are closed.
Popeye’s is now taking that joke even further with a new series of classified ads from Gut that ran this weekend in major publications like The New York Times, The New York Post, the Boston Globe and The Miami Herald. The part-time job postings don’t mention Chick-fil-A specifically, yet they target “chicken sandwich professionals” who have experience putting “bun + chicken + pickle” together and who are available on Sundays.
The listings advertise jobs in the Memphis and New Orleans area and ask interested parties to get in touch at [email protected]
A release from the company explains that since Popeyes introduced its chicken sandwich this year, the brand has seen an increase in orders, especially on Sundays, so it needs to staff up to meet the demand.