Popeyes teaches you how to make chicken sandwich tacos on TikTok
Video debuts the same week that McDonald's releases its chicken sandwich
Feb 24, 2021
McDonald's is officially releasing its own crispy chicken sandwich this week, and, not content with trolling its rival over its early-access drop, Popeyes is making sure it's still top of mind when it comes to chicken sandwiches by appealing to taco fans.
The brand dropped a "TikTurial" video yesterday for "Taco Twosday" teaching people how to make two fried chicken tacos, using just one of its sandwiches.
The video, by agency Gut, stars a Popeyes employee demonstrating how simple the recipe is—basically, remove the chicken from the bun; rub the two bun pieces together so they get even distribution of the sauce; split the chicken in half and wrap each of the halves in one piece of bun (don't forget to give each a pickle as well). Can't wait to see how Popeyes will work its chicken sandwich into Fish for Friday or Meatless Monday.