Popeyes teaches you how to make chicken sandwich tacos on TikTok
Video debuts the same week that McDonald's releases its chicken sandwich
Editor's Pick
McDonald's is officially releasing its own crispy chicken sandwich this week, and, not content with trolling its rival over its early-access drop, Popeyes is making sure it's still top of mind when it comes to chicken sandwiches by appealing to taco fans.
The brand dropped a "TikTurial" video yesterday for "Taco Twosday" teaching people how to make two fried chicken tacos, using just one of its sandwiches.
The video, by agency Gut, stars a Popeyes employee demonstrating how simple the recipe is—basically, remove the chicken from the bun; rub the two bun pieces together so they get even distribution of the sauce; split the chicken in half and wrap each of the halves in one piece of bun (don't forget to give each a pickle as well). Can't wait to see how Popeyes will work its chicken sandwich into Fish for Friday or Meatless Monday.
Credits
- Date
- Feb 24, 2021
- Client :
- Popeyes
- Agency :
- Gut
- Global Chief Marketing Officer :
- Fernando Machado
- Head of Marketing Popeyes North America :
- Bruno Cardinali
- Head Brand Communications & Media NA :
- Patricia Pieranti
- Lead Brand Communications :
- Andrea Dufford
- Senior Brand Manager :
- Morgan Wilkinson
- Marketing Communications Manager :
- Daniela Chamorro
- Creative Chairman / Founder :
- Anselmo Ramos
- Chief Operating Officer/Partner :
- Paulo Fogaca
- Chief Client Officer/ Partner :
- Carmen Rodriguez
- Executive Creative Director/Partner :
- Juan Javier Peña Plaza
- Executive Creative Director/Partner :
- Ricardo Casal
- Head of Art :
- Guido Fusetti
- Creative Director :
- Jeffrey Hodgson
- Creative Director :
- Eliana Ferrer
- Content Director :
- Samantha Lemoine
- Senior Copywriter :
- Frank Garcia
- Senior Art Director :
- Giulia Magaldi
- Art Director :
- Willow Ennen
- Art Director :
- Andrew Gonzalez
- Community Manager :
- Christopher Williams
- Community Manager :
- Nefari Steele
- Creative Manager :
- Cristina Cornejo Ayala
- Head of Production :
- Renata Neumann
- Senior Producer :
- Alexandra Odriozola
- Director of Strategy :
- Pablo Rosas
- Business Director :
- Aileen Echenique
- Account Supervisor :
- Jennifer Rangel
- Account Executive :
- Yasmin Sinno
- Director of Photography :
- Matt Clegg
- Editor :
- Pablo Colella
Need a credit fix? Contact the Creativity Editors
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