Popeyes teaches you how to make chicken sandwich tacos on TikTok

Video debuts the same week that McDonald's releases its chicken sandwich

Published On
Feb 24, 2021

Editor's Pick

McDonald's is officially releasing its own crispy chicken sandwich this week, and, not content with trolling its rival over its early-access drop, Popeyes is making sure it's still top of mind when it comes to chicken sandwiches by appealing to taco fans.

The brand dropped a "TikTurial" video yesterday for "Taco Twosday" teaching people how to make two fried chicken tacos, using just one of its sandwiches.

The video, by agency Gut, stars a Popeyes employee demonstrating how simple the recipe is—basically, remove the chicken from the bun; rub the two bun pieces together so they get even distribution of the sauce; split the chicken in half and wrap each of the halves in one piece of bun (don't forget to give each a pickle as well). Can't wait to see how Popeyes will work its chicken sandwich into Fish for Friday or Meatless Monday.


Feb 24, 2021
Client :
Agency :
Global Chief Marketing Officer :
Fernando Machado
Head of Marketing Popeyes North America :
Bruno Cardinali
Head Brand Communications & Media NA :
Patricia Pieranti
Lead Brand Communications :
Andrea Dufford
Senior Brand Manager :
Morgan Wilkinson
Marketing Communications Manager :
Daniela Chamorro
Creative Chairman / Founder :
Anselmo Ramos
Chief Operating Officer/Partner :
Paulo Fogaca
Chief Client Officer/ Partner :
Carmen Rodriguez
Executive Creative Director/Partner :
Juan Javier Peña Plaza
Executive Creative Director/Partner :
Ricardo Casal
Head of Art :
Guido Fusetti
Creative Director :
Jeffrey Hodgson
Creative Director :
Eliana Ferrer
Content Director :
Samantha Lemoine
Senior Copywriter :
Frank Garcia
Senior Art Director :
Giulia Magaldi
Art Director :
Willow Ennen
Art Director :
Andrew Gonzalez
Community Manager :
Christopher Williams
Community Manager :
Nefari Steele
Creative Manager :
Cristina Cornejo Ayala
Head of Production :
Renata Neumann
Senior Producer :
Alexandra Odriozola
Director of Strategy :
Pablo Rosas
Business Director :
Aileen Echenique
Account Supervisor :
Jennifer Rangel
Account Executive :
Yasmin Sinno
Director of Photography :
Matt Clegg
Editor :
Pablo Colella

Need a credit fix? Contact the Creativity Editors

Project Type