AKQA-San Francisco : Posey's Cast

If a cast could speak.

Published On
Aug 01, 2011

Editor's Pick

When Buster Posey of the SF Giants was injured and put in a cast, AKQA decided to connect him with his fans. To commiserate with his early season finish, the shop put together a Twitter account, @PoseysCast and invited fans to tweet at him -- a virtual "signature" on the cast.

Then, five of the funniest tweets (and a haiku) were printed on an actual card and mailed to Buster.

Featured in the video is "uber fan" Maile Krauss, who reads out the tweets before dropping the card into a mailbox.

Credits

Date
Aug 01, 2011
Agency:
AKQA-San Francisco
Group Creative Fan:
Bob Pullum
Group Creative Fan:
Neil Robinson
Head Creative Fan:
Rudi Anggono
Creative Fan:
Katherine Fernandez
Creative Fan:
Greg Damiani
Filmmaker Fan:
Matthew Law
Creative Fan:
Mindy McCutchan
Uber Fan:
Maile Krauss

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Project Type