Sling TV brings in sex advice guru Dr. Ruth Westheimer to advise couples on how to "sling" in some fun new spots for the streaming service promoting its seven days free offer.
The campaign follows the theme of the first work by the Martin Agency earlier this year, in which a couple gete the wrong idea when their friends ask them to try "slinging" with them. In one of the spots, seen here Dr. Ruth advises on positions in which to "sling," including the "reverse armadillo" and "flirtatious kitten." She also doles out tips on how to limber up for "seven days of slinging" and how to find something that turns you both on.
It's a fun idea with plenty more potential--and we also kind of love that the now 90-year-old Dr. Ruth agreed to do it with such obvious enthusiasm. (According to the agency, while on production, she told the team that if they shook her hand, they would have good luck and passion in the romance department for the rest of their life.)
Josh Ruben of Honor Society directed, and additional campaign elements include social posts, GIFs, display ads and radio.