Dr. Ruth shares tips on how to 'sling' in Sling TV's fun spots

The Martin Agency's latest ads continue suggestive theme

Published On
Aug 07, 2018

Editor's Pick

Sling TV brings in sex advice guru Dr. Ruth Westheimer to advise couples on how to "sling" in some fun new spots for the streaming service promoting its seven days free offer.

The campaign follows the theme of the first work by the Martin Agency earlier this year, in which a couple gete the wrong idea when their friends ask them to try "slinging" with them. In one of the spots, seen here Dr. Ruth advises on positions in which to "sling," including the "reverse armadillo" and "flirtatious kitten." She also doles out tips on how to limber up for "seven days of slinging" and how to find something that turns you both on.

It's a fun idea with plenty more potential--and we also kind of love that the now 90-year-old Dr. Ruth agreed to do it with such obvious enthusiasm. (According to the agency, while on production, she told the team that if they shook her hand, they would have good luck and passion in the romance department for the rest of their life.)

Josh Ruben of Honor Society directed, and additional campaign elements include social posts, GIFs, display ads and radio.

Credits

Date
Aug 07, 2018
Agency:
The Martin Agency
Brand:
Sling TV
Head of Marketing:
Colleen Sugarman
Head of Creative:
Sam Keasler
Lead Creative Producer:
Rebecca Luccitti
Head of Social Media:
Wilma Cruz
Brand Manager:
David Scheur
General Manager, Brand Marketing:
Michael Ribero
Executive Creative Director:
Jerry Hoak
Group Creative Director:
Sean Riley
Senior Copywriter:
Ken Marcus
Art Director:
Raiven Delisle
Copywriter:
Molly Burke
Executive Producer:
Brett Alexander
Content Producer:
Bethany Novak
Junior Content Producer:
Nicolette Steele
Business Affairs Supervisor:
Suzanne Wieringo
Business Affairs Supervisor:
Julie Lefton
Senior Financial Affairs Manager:
Amy Trenz
Account Director:
Allison Hensley
Account Executive:
Erin Shepherd
Account Coordinator:
Tayler Anderson
Project Manager:
Sandra Snead
Financial Account Supervisor:
Monica Cox
Production Company:
Honor Society
Director:
Josh Ruben
Line Producer:
Halavah Sofsky
Director of Photography:
Joe Victorine
Editorial Company:
Running with Scissors
Editor:
Jon Grinberg
Assistant Editor:
Jay Purrington
Editorial Producer:
DeeDee Ray
VFX:
Skulley Effects
Color:
Company3
Colorist:
Tim Masick
Color Producer:
Kevin Breheny
Finishing:
Running with Scissors
Finishing Producer:
DeeDee Ray
Flame Artist:
Chris Hagen
Flame Assistant:
Paul Wiederholt
Audio Post Facility:
Rainmaker
Producer:
Clinton Spell
Stock Music Custom Score:
APM & JMO
Sound Designer and Mixer:
Jeff McManus
Senior Content Creator:
Ari Sneider

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