Dr. Ruth shares tips on how to 'sling' in Sling TV's fun spots
The Martin Agency's latest ads continue suggestive theme
Editor's Pick
Sling TV brings in sex advice guru Dr. Ruth Westheimer to advise couples on how to "sling" in some fun new spots for the streaming service promoting its seven days free offer.
The campaign follows the theme of the first work by the Martin Agency earlier this year, in which a couple gete the wrong idea when their friends ask them to try "slinging" with them. In one of the spots, seen here Dr. Ruth advises on positions in which to "sling," including the "reverse armadillo" and "flirtatious kitten." She also doles out tips on how to limber up for "seven days of slinging" and how to find something that turns you both on.
It's a fun idea with plenty more potential--and we also kind of love that the now 90-year-old Dr. Ruth agreed to do it with such obvious enthusiasm. (According to the agency, while on production, she told the team that if they shook her hand, they would have good luck and passion in the romance department for the rest of their life.)
Josh Ruben of Honor Society directed, and additional campaign elements include social posts, GIFs, display ads and radio.
Credits
- Date
- Aug 07, 2018
- Agency :
- The Martin Agency
- Brand :
- Sling TV
- Head of Marketing :
- Colleen Sugarman
- Head of Creative :
- Sam Keasler
- Lead Creative Producer :
- Rebecca Luccitti
- Head of Social Media :
- Wilma Cruz
- Brand Manager :
- David Scheur
- General Manager, Brand Marketing :
- Michael Ribero
- Executive Creative Director :
- Jerry Hoak
- Group Creative Director :
- Sean Riley
- Senior Copywriter :
- Ken Marcus
- Art Director :
- Raiven Delisle
- Copywriter :
- Molly Burke
- Executive Producer :
- Brett Alexander
- Content Producer :
- Bethany Novak
- Junior Content Producer :
- Nicolette Steele
- Business Affairs Supervisor :
- Suzanne Wieringo
- Business Affairs Supervisor :
- Julie Lefton
- Senior Financial Affairs Manager :
- Amy Trenz
- Account Director :
- Allison Hensley
- Account Executive :
- Erin Shepherd
- Account Coordinator :
- Tayler Anderson
- Project Manager :
- Sandra Snead
- Financial Account Supervisor :
- Monica Cox
- Production Company :
- Honor Society
- Director :
- Josh Ruben
- Line Producer :
- Halavah Sofsky
- Director of Photography :
- Joe Victorine
- Editorial Company :
- Running with Scissors
- Editor :
- Jon Grinberg
- Assistant Editor :
- Jay Purrington
- Editorial Producer :
- DeeDee Ray
- VFX :
- Skulley Effects
- Color :
- Company3
- Colorist :
- Tim Masick
- Color Producer :
- Kevin Breheny
- Finishing :
- Running with Scissors
- Finishing Producer :
- DeeDee Ray
- Flame Artist :
- Chris Hagen
- Flame Assistant :
- Paul Wiederholt
- Audio Post Facility :
- Rainmaker
- Producer :
- Clinton Spell
- Stock Music Custom Score :
- APM & JMO
- Sound Designer and Mixer :
- Jeff McManus
- Senior Content Creator :
- Ari Sneider
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