Beat the Pants off LeBron and Serena to Celebrate 25 Years of Nike's 'Just Do It'

Bradley Cooper Narrates Energetic Spot Encouraging the Every-athlete to Strive for More

Published On
Aug 21, 2013

Editor's Pick

What can you do? Can you run a mile? Can you dance? Can you fight? Nike says well, that's not good enough in "Possibilities," a new spot out of Wieden & Kennedy celebrating 25 years of the sports giant's famous "Just Do It" tagline. MJZ's Nicolai Fugslig directs and Bradley Cooper gives the kick-in-the-butt V.O. that disdainfully sneers at your sporting accomplishments while playfully teasing you to do more.

Quick cut scenes illustrate a call to action to the everyman athlete: You should be running races, not miles, riding rhinos, not bulls. You should also be beating the shorts off athletic greats like soccer star Gerard Pique, boxer Andre Ward, tennis player Serena Williams, and basketball pro LeBron James -- who all make cameo appearances in the spot.

Credits

Date
Aug 21, 2013
Brand:
Nike
Client:
Nike
Global Creative Director:
Alberto Ponte
Global Creative Director:
Ryan O'Rourke
Executive Agency Producer:
Matt Hunnicutt
Copywriter:
Edward Harrison
Art Director:
Sezay Altinok
Agency Producer:
Anna Smith
Agency Associate Producer:
Kirsten Acheson
Head of Production:
Ben Grylewicz
Executive Creative Director/Production:
Joe Staples
Executive Creative Director/Production:
Susan Hoffman
Production Company:
MJZ
Director:
Nicolai Fuglsig
Executive Producer:
Emma Wilcockson
Producer:
Suza Horvat
Director, Photography:
Greig Fraser
Editorial:
Rock Paper Scissors
Editorial:
Angus Wall
Visual Effects:
A52
Mix:
Lime Studios
Sound Design:
Barking Owl
Agency:
Wieden & Kennedy

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Project Type