Sapient Nitro's London and Munich offices created The Pound Store, an online store where the proceeds go towards saving lives of famine victims in East Africa, as part of the 50/50 Good project from Made by Many.

Visitors can donate directly towards the UNICEF famine relief fund by buying items priced at one pound, such as maize, mosquito nets or malaria vaccine - or by buying bundles of items, advertised as 'Manager's Specials'.