Americans are Forced to Think About Energy Sources in Thought-Provoking Film
Hidden Cameras Capture People Charging Devices at an Airport in Ad for NRG
Editor's Pick
Recent news stories (such as the guy who leapt up on a Broadway stage to try to charge his phone) have highlighted how obsessed we all are with charging our devices, but how many people ever think about where their power comes from?
This film, from green energy firm NRG, forces some American airport customers to have that thought. It was shot at one of the busiest airports in the U.S., capturing the footage from a charging station with a hidden camera network. As they went to charge their devices, words appeared on the wall above the power supply: "Wind," "Solar" and "Fossil Fuels." They make their choices accordingly, but the film is intended to remind us all that charging actually comes from somewhere. It was created by Droga5, which announced NRG as a client earlier this month.
Credits
- Date
- Jul 30, 2015
- Brand :
- NRG
- Client :
- NRG
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Executive Creative Director :
- Neil Heymann
- Creative Director :
- Rick Dodds
- Creative Director :
- Steve Howell
- Copywriter :
- German Rivera Hudders
- Art Director :
- J.J Kraft
- Chief Creative Officer :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Executive Broadcast Producer :
- Matt Nowak
- Head of Integrated Business Affairs :
- Dianne Richter
- Global Chief Strategy Officer :
- Jonny Bauer
- Senior Integrated Production Business Manager :
- Matt Friday
- Head of Strategy :
- Chet Gulland
- Group Director, Strategy :
- Harry Roman
- Director, Strategy :
- Dan Wilkos
- Senior Commuications Strategist :
- Elsa Stahura
- Communications Strategist :
- Parks Middleton
- Social Strategy Director :
- Tom Hyde
- Senior Social Strategist :
- Calvin Stowell
- Group Account Director :
- Matt Ahumada
- Account Director :
- Kristoffer Aldorsson
- Account Manager :
- Michelle Villarreal
- Project Manager :
- Connor Hall
- Designer :
- April Pascua
- Production Company :
- Stink
- Director :
- Kosai Sekine
- Director, Photography :
- Dimitri Karakatsanis
- Director, Photography :
- Michael Svitak
- Executive Producer :
- James Cunningham
- Producer :
- Scott Pourroy
- Editor :
- Charlie Johnston
- Producer :
- Taylor Colbert
- Head of Production/Executive Producer :
- Sean Costelleo
- Producer :
- Mandy Harris
- Colorist :
- Michael Rossiter
- Visual Effects Supervisor :
- Jade Kim
- 2D Lead Artist :
- David Forcada
- A Place Called New York :
- Hiroko Sebu
- Sound Director :
- Jodi Levine
- Sound Design :
- Tim Barnes
- Agency :
- Droga5-New York
- Executive Producer :
- Krystn Wagenberg
- Editorial :
- Lost Planet NY
- Assistant Editor :
- Epy Carrieri
- Assistant Editor :
- Steven San Miguel
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