Americans are Forced to Think About Energy Sources in Thought-Provoking Film
Hidden Cameras Capture People Charging Devices at an Airport in Ad for NRG
Jul 30, 2015
Recent news stories (such as the guy who leapt up on a Broadway stage to try to charge his phone) have highlighted how obsessed we all are with charging our devices, but how many people ever think about where their power comes from?
This film, from green energy firm NRG, forces some American airport customers to have that thought. It was shot at one of the busiest airports in the U.S., capturing the footage from a charging station with a hidden camera network. As they went to charge their devices, words appeared on the wall above the power supply: "Wind," "Solar" and "Fossil Fuels." They make their choices accordingly, but the film is intended to remind us all that charging actually comes from somewhere. It was created by Droga5, which announced NRG as a client earlier this month.