Brookfield GRS: The Power of Talent Mobility

At a time when strategic talent deployment is increasingly recognized as a core contributor to the success of the enterprise, traditional approaches no longer cut it. Brookfield Global Relocation Services needed to differentiate from competitors, engage employees to communicate a compelling and consistent story, and resonate powerfully with clients and prospects.

The new brand focuses on the firm's commitment to breaking new ground in the way talent is deployed. It showcases the people of Brookfield, emphasizing that the connections between them - and with clients - help to unleash the power of talent mobility.