Earlier this month, news on the sneaker circuit revealed Adidas’ latest big fashion tie-up—with Italian fashion house Prada.
Just in time for the iconic Adidas Superstar shoe’s 50th birthday in 2020, the two brands have partnered on a limited-edition run of the classic shell toe sneaker, as well as a new version of Prada's iconic bowling bag, both of which will feature both companies' logos.
Only 700 sets, all made in Prada’s Italian headquarters, are being sold, at a steep tag of €2,500 (about $2770).
To promote the collaboration, Johannes Leonardo created this mesmerizing, hyperbolic film illustrating the detailed craftsmanship that goes into creating each shoe and bag. Set in a sterile, miniature version of Prada’s factory-lab, it features disembodied hands gracefully putting each piece into place, from Adidas’ cut-out stripes and shell toe, to Prada’s leather name labels.
This is just the latest of the agency’s clever ideas for the brand and its fashion partners. Previously, it was behind the brand’s unusual campaigns for adidas’ partnership with Alexander Wang, which included a blackmarket-themed New York Fashion Week promotion and a new collection drop via bike messenger.