Livestrong : Precious

A bike with a brain.

Published On
Aug 08, 2010

Editor's Pick

New York "internet of things" agency Breakfast has sentPrecious, a "bike with a brain" on a three-month cross country trip in support of the Livestrong Foundation. The shop has equipped a Specialized bike (steered by rider Janeen) with an onboard device coupled with a cloud-based system that allows it to analyze and express its experiences on the road (roadkills, weather conditions, dog chases). The bike's "thoughts" are then documented on Twitter account and on the Precious site.

Credits

Date
Aug 09, 2010
Brand:
Livestrong
Client:
Livestrong
Agency:
Breakfast-New York

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Project Type