Vancouver Aquarium : Pregnancy Test

Discovery at the urinal

Published On
Mar 13, 2012

Editor's Pick

A hilarious stunt from Taxi Vancouver for the Vancouver Aquarium focused on various unorthodox "baby stories," to promote the aquarium's reproduction-focused exhibit.

Fake pregnancy tests were placed in urinals. They displayed a positive result when peed on by men, to illustrate that in the aquatic world, males are the ones that get pregnant.

Credits

Date
Mar 13, 2012
Brand:
Vancouver Aquarium
Client:
Vancouver Aquarium
Agency:
Taxi-Vancouver

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Project Type