Workplace Safety & Insurance Board : Prevent-Itville
With a bandaged, bleeding stump for a hand (the result of an unfortunate meat slicer accident at work), the disaffected Scott wanders helplessly through various situations in the Flash-intensive
Published On
Jun 13, 2007
Editor's Pick
With a bandaged, bleeding stump for a hand (the result of an unfortunate meat slicer accident at work), the disaffected Scott wanders helplessly through various situations in the Flash-intensive virtual town of Prevent-itville. Whether he's trying to eat popcorn at the movies, throw a baseball or even handle his business in the john, a typical day in the life of our protagonist is shrewdly and humorously depicted by Sedelmaier & Co., who spared no gore when it came to the online component of the campaign.
The site houses a variety of other ill-fated characters (i.e. a roofer with a rod through his head) and spots that highlight situations including the right and wrong way to refuse work based on hazards, determining if you workplace is unsafe and resources on how to protect yourself. Additionally, visitors can access student video archives, peruse all the integrated creative spots and enter a contest to win prizes like an Xbox or an MP3 player.
The site houses a variety of other ill-fated characters (i.e. a roofer with a rod through his head) and spots that highlight situations including the right and wrong way to refuse work based on hazards, determining if you workplace is unsafe and resources on how to protect yourself. Additionally, visitors can access student video archives, peruse all the integrated creative spots and enter a contest to win prizes like an Xbox or an MP3 player.
Credits
- Date
- Jun 13, 2007
- Creative Director :
- Steve Di Lorenzo
- Art Director :
- Joe Piccolo
- Art Director :
- Anthony Del Rizzo
- Art Director :
- Stephanie Davidson
- Copywriter :
- Chris Taciuk
- Copywriter :
- Dave Horovitch
- Agency Producer :
- Sheila Sone
- Executive Producer :
- Patrice Sedelmaier
- Direction/Design :
- J. J. Sedelmaier
- Animation :
- Dave Lovelace
- Animation :
- Dan Madia
- Animation :
- Claire Widman
- Design and Animation :
- John Bonarrigo
- Design and Animation :
- Jake Friedman
- Animation :
- Christina Tozer
- Animation :
- John Grimaldi
- Compositing :
- David Lipson
- Compositing :
- Luciano DiGeronimo
- Compositing :
- David Colon
- Agency :
- FCB
- Production Company :
- J. J. Sedelmaier Productions
- Client :
- Workplace Safety & Insurance Board
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Project Type