A Flamboyant Musical Spot Perfectly Promotes Furniture Site Previously Owned by a Gay Man

Commercial Aims to Answer FAQs About the San Francisco Brand

Published On
Jun 29, 2017

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Furniture retailer PreviouslyOwnebyaGayMan.com explains what it's all about in a flamboyant Broadway-style musical spot that perfectly reflects the brand's ethos.

Muhtayzik Hoffer created the spot for the San Francisco-based online retailer, following a request for a simple FAQ page. According to the agency, it decided to address frequently asked questions and describe the buying and selling process "in a much more fabulous way."

The agency, and director Norman Bonney collaborated with Brooklyn-based arranger, performer, and music director Nathan Koci to compose the song, as well as Grammy Award winner John Kilgore and Broadway and Off-Broadway sound designer Daniel Fluger to record the final version. The spot was shot on location at The Palace Theatre, home of The Speakeasy, located at a secret spot in San Francisco's North Beach district.

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