Verizon puts the spotlight on real-life people coming out to their parents in mobile phone calls in an ad created for Pride.
The spot, by McCann, shows a series of young people making the calls to their parents, looking variously nervous, apprehensive and emotional as they tell them for the first time that they're gay. All the parents in the calls turn out to be supportive, and there are some heartwarming, and emotional, moments. The ad ends with the message: "Our job is to make sure every call goes through. But we also want the important ones to go well."
The spot is done in partnership with PFLAG, the nation's largest organization uniting families and allies with people who are LGBTQ, which Verizon has had a partnership with since 2002. According to Verizon, its aim is to underline the importance of commnity and unite LGBTQ+ people outside of the largest US cities who might feel left out of Pride celebration for many reasons.
To this end, Verizon is also running a social campaign to encourage people to digitally celebrate Pride. Fans will be able to shoot and upload a video of themselves moving, which will then merge with other people's to make it look as if they are marching right alongside other people in a Pride parade.