London's LGBT+ community speaks out about unity and the pandemic in campaign for postponed Pride

First work for the movement by Anomaly London is taglined 'You! Me! Us! We!'

Published On
Jun 03, 2020

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Pride in London has been postponed to 2021 but a campaign for the event is still going ahead this month, in the first work for the movement from Anomaly London since it was appointed agency of record last year. 

The campaign features the tagline "You! Me! Us! We!" and includes a film in which members of the London LGBT+ community speak out about their experiences during the pandemic and how important Pride is to them. In a bid to encourage the different groups from the Pride community to support each other, it features a diverse selection of people, from a drag queen to a transgender person to a gay couple self-isolating together during lockdown. It ends with the message "Postponed, but still united."

The film was shot by contributors themselves over two days as 16mm portraits, and directed via Zoom by Prettybird's Jess Kohl.

“The team at Anomaly and I wanted to represent as many members of the LGBT+ communities as possible within the film,” said Kohl in a statement. “There's definitely still prejudice in LGBT+ communities; places which one might expect to be more inclusive than mainstream society. We felt it was an important responsibility to highlight a true cross-section of the groups—from sexual orientation and gender identity, to age, race and ability. We wanted to hear about the unique experiences the communities have been going through during this time—how the pandemic has divided the communities, and what tools people have been using to feel united. ”

As well as the film, the wider campaign includes radio ads and out-of-home, all aiming to highlight the theme of unity. 

Credits

Date
Jun 03, 2020
Client :
Pride in London
Agency :
Anomaly-London
Production Company :
PRETTYBIRD
Director :
Jess Kohl
Executive Producer :
Juliette Larthe
Executive Producer :
Ted Thornton
Production Manager :
Benji Landman
Director of Photography :
Molly Manning Walker
Editor :
Hasani Franke
Color House :
Time Based Arts
Colorist :
Myles Bevan
Post Producer :
Sean Ewins
Sound Engineer :
Ed Downham
Sound Studi :
Wave Studios
Composer :
Joseph Reuben

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Project Type