Empty Canal Boat Lets You Take Part in Amsterdam's Canal Pride Event Virtually

Telecom Brand KPN Will Stream 360 Degree Footage

Published On
Jul 29, 2015

Editor's Pick

Amsterdam's Gay Pride boat parade takes place on Aug. 1, and this year people from around the world can take part in the colorful event, thanks to Dutch telecom provider KPN.

The brand's agency N=5 and production company MediaMonks are fitting a canal boat with 360 degree cameras and, though empty, it'll take part in the parade. The footage, complete with sound, will be streamed live on KPN's Pridestream website. Meanwhile, before the event people can upload their own Pride-themed video, and these will be displayed on LED screens on the side of the boat. What's more, for those living in countries in which gay pride is not accepted, the website offers a number of privacy tools that enable people to join the parade safely and anonymously.


Jul 29, 2015
Brand :
Client :
Agency :
Production Company :
Concept :
Ed van Bennekom
Concept :
Jasper Diks
Concept :
Zwier Veldhoen
Art Direction :
Ed van Bennekom
Creative Director :
Olaf van der Geld
Copy :
Jasper Diks
Strategy :
Mijntje Cuijpers
Strategy :
Elke van Eijk
Strategy :
Marc Oosterhout
Account :
Ralph Balk
Account :
Gonny Pullens
Account :
Floris Reuvers
Account :
Anouk Zink
Online Producer :
Tisha Hoppenbrouwers
Online Producer :
Jasper Baartmans
Motion Graphics :
Renoud Netjes
Christ Bloemheuvel
Monique Neuteboom
Moniek van de Rijt
Lenny Venema
Account Manager :
Daan Hissink Muller
Creative Director :
Alex Danklof
Producer :
Ciaran Woods
Project Director :
Arjen Warendorff
Partner and Executive Producer :
Joris Pol
Streaming :
DutchView en Encircle
Lead Technique and audio :
Hosting :
Animation/Sound Effects :
Media :
Coopr, Workplace Pride
The boat :
Gaypride BOOT
Aftermovie :
Design :
Big Pitcher
Music Boat :
Star Studded Studios

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Project Type