Henkel - Pril Arabia: The Pril One-Drop Bottle

Published On
May 05, 2016

Description

Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". Today, other competitor brands have started to say the same, so we have taken the promise to a level our consumers can actually grasp.

Introducing the first ever Pril One-drop bottle. An exact replica of the Pril bottle reduced to the size of a thumbnail.

The One drop bottle is not intended for mass production but for promotional purposes and is currently being sampled in supermarkets.

Credits

Date
May 05, 2016
Brand:
Henkel - Pril Arabia
Client:
Henkel - Pril Arabia
Chief Creative Officer:
Walid Kanaan
Creative Director:
Manuel Bord
Creative Director:
Joelle Zgheib
Art Direction:
Gabriel Gama
Copywriting:
Guilherme Grossi
Art Direction Support:
Dany Njeim
Head of Account:
Joe Laham
Account Lead:
Ola Ibrahim
Account Executive:
Ruba Moadad
Production:
Capital D / Montage

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Project Type