Toyota : Prius Cozy
A cuddly outfit for your Prius.
Published On
Dec 21, 2010
Editor's Pick
As part of the ongoing Toyota Prius Projects launched this Fall, Saatchi & Saatchi L.A. created this new holiday "outfit" for the car using nearly 100 skeins of yarn. The agency teamed with Magda Saveg, founder of the Knitta knitting community, based in Austin, Texas to complete the cozy to be used as a holiday message to the Prius community and fan base. Visitors to the Prius Projects site can share the video and send personalized messages to family and friends, and in 2011 Toyota will check in with the Prius community to decide what next to do with the cozy.
Credits
- Date
- Dec 22, 2010
- Brand :
- Toyota
- Client :
- Toyota
- Agency :
- Saatchi & Saatchi-LA
- Executive Creative Director :
- Mike McKay
- Creative Director :
- Michael Tabtabai
- Creative Director :
- Ron Thompson
- Art Director :
- Daniel Shapiro
- Copywriter :
- Andy Kadin
- Director, Integrated Production :
- Tanya LeSieur
- Executive Integrated Producer :
- Melissa Eccles
- Associate Integrated Producer :
- Kristen Koeller
- Creative Technology Director :
- Christopher Kief
- Production Company :
- 1st Avenue Machine
- Director :
- Aaron Duffy
- Director :
- Mark Foster
- Executive Producer :
- Sam Penfield
- Editor :
- Mark Foster
- Editor :
- Patrick Scola
- Music :
- Bigfoote Music
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Project Type
