Toyota Prius : Prius x Parlee
Toyota makes cycling a thinker's sport.
Editor's Pick
Brainwaves meet bicycles on Prius x Parlee, or PXP, a concept cycle, that, among other things, brings a cyclist's brainwaves to his ride. The bike, which has been in development as part of Toyota's ongoing Prius projects out of Saatchi L.A.
The bike, designed by Parlee, has all the characteristics associated with a Prius, including eco-friendly materials and a comfortable, practical design. Saatchi also teamed up with Deeplocal to create a neuro-transmitter implemented helmet that can "read minds" and allow bikers to change gears just by thinking about it.
The bike is just a concept vehicle and won't be up for sale. It was featured on ProllyIsNotProbably.com, a bike-enthusiast blog as part of Toyota marketing's plan.
Credits
- Date
- Jul 25, 2011
- Client :
- Toyota
- Brand :
- Toyota Prius
- Agency :
- Saatchi & Saatchi-LA
- Executive Creative Director :
- Margaret Keene
- Executive Creative Director :
- Chris Adams
- Executive Creative Director :
- Mike McKay
- Creative Director :
- Michael Tabtabai
- Creative Director :
- Jeff Church
- Art Director :
- Jonathan Granewich
- Copywriter :
- JD Beebe
- Copywriter :
- Scott Reedy
- Logo Design :
- Zach Richter
- Director, Integrated Production/Multimedia :
- Tanya LeSieur
- Executive Producer :
- Melissa Eccles
- Senior Producer :
- Margaret Nickerson
- Interactive Senior Producer :
- Ivan Corsa
- Project Manager :
- Alexis Ross
- Account Director :
- Maristella Marinkovic
- Planning :
- Sara Bamossy
- Planning :
- Regan Zajac
- Client :
- Tim Morrison
- Client :
- Bob Zeinstra
- Client :
- Colin Morisako
- Bike Manufacturer :
- Parlee Cycles
- Founder/Designer :
- Bob Parlee
- Partner :
- Deeplocal
- Creative Technology Director :
- Nathan Martin
- Hardware and Software Engineer :
- Patrick Miller
- Hardware and Software Engineer :
- Matthew Pegula
- Blogging Partner :
- prollyisnotprobably.com
- Writer :
- John Watson
- Director, Photography/Editor :
- Stebs Schinnerer
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