TBWA/Chiat/Day : Private Islands
Campaign Links Film to Treehouses You Can Rent
Editor's Pick
Disney's revamped version of "The Jungle Book" is opening in April, and Airbnb capitalizes on this neatly in a spot from a new campaign that connects popular culture to its various properties to rent. The ad, done in partnership with Disney, links Mowgli swinging through the trees to a $100 off treehouses deal on Airbnb. A second spot in the campaign connects footage of Bear Grylls, presenter of the Discovery Channel's "Man vs. Wild," skydiving above a tiny island to $100 off private islands on Airbnb.
The campaign, by TBWA/Chiat/Day, carries the tagline "Love This? Live There." According to Airbnb, research shows that in 2014, 45 million international tourists chose a travel destination because they saw a movie or TV show that was filmed there.
Credits
- Date
- Feb 09, 2016
- Agency :
- TBWA/Chiat/Day
- Chief Marketing Officer :
- Jonathan Mildenhall
- Director, Global Marketing :
- Brian Irving
- Head of Advertising :
- Peter Giorgi
- Global Marketing Communications Manager :
- Marion Link
- Global Head of Production :
- Rachel Holbrook
- Agency Production Lead :
- Holly Butler
- Social Media Manager :
- Jasmine Atherton
- Chief Creative Officer :
- Stephen Butler
- Executive Creative Director/Production :
- Brent Anderson
- Creative Director :
- Kevin Butler
- Senior Art Director :
- Jason Nitti
- Senior Art Director :
- Pierce Thiot
- Senior Art Director :
- Uni Lee
- Senior Copywriter :
- Kathleen Swanson
- Senior Copywriter :
- Elrid Carvalho
- Junior Art Director :
- Rafael Goncalves
- Junior Copywriter :
- Sarah Johnston
- Director, Production :
- Brian ORourke
- Executive Producer :
- Annie Uzdavinis
- Executive Digital Producer :
- Kat Urban
- Senior Digital Producer :
- Monica Pino Miranda
- Digital Producer :
- Keeley Tarter
- Producer :
- Cristina Martinez
- International President :
- James Vincent
- Managing Director :
- Kelly Lee
- Brand Director :
- Jenn Wong
- Brand Director :
- Landon Nguyen
- Brand Manager :
- Teddy Notari
- Brand Manager :
- Matt Theisen
- Associate Brand Manager :
- Morrison Conway
- Associate Brand Manager :
- Kelli McDonald
- Group Planning Director :
- Neil Barrie
- Planning Director :
- Kyle Luhr
- Planning Director :
- Jennifer Costello
- Junior Planner :
- Farid Mozafari
- Business Affairs Director :
- Linda Daubson
- Senior Business Affairs :
- Maryam Ohebsion
- Traffic Director :
- Jarim Lynn
- Production :
- Pulse
- Executive Producer :
- Kira Carstensen
- Production Coordinator :
- Rose Krane
- Editorial :
- Venice Beach Editorial
- Editor :
- Don Andrews
- Assistant Editor :
- Charis Tobias
- Executive Producer :
- Cristy Torres
- Editor :
- Dave Garcia
- Graphics :
- Chris Czeck
- Graphics :
- Solomon Petchenik
- Post Producer :
- Elisabeth Fried
- Production Coordinator :
- Adrian Womack
- Telecine/Film Transfer :
- The Mill
- Colorist :
- Adam Scott
- Sound Studio :
- Lime
- Sound Engineer :
- Loren Silber
- Sound Engineer :
- Joel Waters
- Sound Engineer :
- Matt Miller
- Audio Mix :
- Play
- Online Editorial :
- Jamm Visual
- Executive Producer :
- Asher Edwards
- Producer :
- Ashley Greyson
- Visual Effects :
- Jake Montgomery
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