Quantcast
IBM : Problem | Ad Age
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • On the Move
  • Latest Issue
  • Newsletters
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs

      • Ad spending data
      • AI and marketing
      • Creativity
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • NFTs
      • Super Bowl 2023
      • Twitter ad updates
      • Upfronts and NewFronts
      • Web3 and metaverse marketing

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs

      • Ad spending data
      • AI and marketing
      • Creativity
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • NFTs
      • Super Bowl 2023
      • Twitter ad updates
      • Upfronts and NewFronts
      • Web3 and metaverse marketing

    AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Watch the newest commercials
    • DDB Chicago names CEO
    • Advertising Salary Guide
    • Top 5 celebrity brand collabs
    • Pride Month creative excellence
    CREATIVITY
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Latest
      • Weight-loss brands’ daytime gains, plus Google’s clean room collab: Datacenter Weekly

        Weight-loss brands’ daytime gains, plus Google’s clean room collab: Datacenter Weekly

        1 day ago

      • Target Pride collection designer speaks out about pulled merchandise

        Target Pride collection designer speaks out about pulled merchandise

        By Phoebe Bain - 1 day 1 hour ago

      • US ad employment surged in May to its highest level since 2001

        US ad employment surged in May to its highest level since 2001

        By Bradley Johnson - 1 day 1 hour ago

      • T-Pain becomes Fros-T-Pain in super chill music video for Wendy’s

        T-Pain becomes Fros-T-Pain in super chill music video for Wendy’s

        By Tim Nudd - 1 day 3 hours ago

      • Kindra Meyer on queer creativity as an act of resistance

        Kindra Meyer on queer creativity as an act of resistance

        1 day 7 hours ago

    • Editor's Picks
      • Advertising Salary Guide—why commerce jobs are in demand despite a tough economy

        Advertising Salary Guide—why commerce jobs are in demand despite a tough economy

        By Lindsay Rittenhouse - 2 days 7 hours ago

      • A celebration of creative excellence for Pride Month 2023

        A celebration of creative excellence for Pride Month 2023

        2 days 7 hours ago

      • AI regulation—how brands can prepare for impending policy

        AI regulation—how brands can prepare for impending policy

        By Asa Hiken - 2 days 7 hours ago

    • Most Popular
      • Target Pride collection designer speaks out about pulled merchandise

        Target Pride collection designer speaks out about pulled merchandise

        By Phoebe Bain - 1 day 1 hour ago

      • Inside Disney’s inclusive marketing efforts for ‘The Little Mermaid’

        Inside Disney’s inclusive marketing efforts for ‘The Little Mermaid’

        By Parker Herren - 1 day 8 hours ago

      • Truth Initiative and Mojo Supermarket win Grand Effie for anti-vaping campaign

        Truth Initiative and Mojo Supermarket win Grand Effie for anti-vaping campaign

        By Brian Bonilla - 1 day 14 hours ago

      • PNC Bank names Arnold Worldwide as marketing and creative agency of record

        PNC Bank names Arnold Worldwide as marketing and creative agency of record

        By Aleda Stam - 1 day 7 hours ago

      • VW channels 1960s Microbus in campaign for new electric van

        VW channels 1960s Microbus in campaign for new electric van

        By E.J. Schultz - 1 day 10 hours ago

    • Login

    IBM : Problem

    Published On
    Jan 20, 2005
    Most Popular

    T-Pain becomes Fros-T-Pain in super chill music video for Wendy’s

    Apple’s new privacy ad has Jane Lynch gleefully reveal patients’ health problems

    Zippo’s stunning pyrotechnic posters reveal hidden scenes when illuminated by a flame

    Credits

    Date
    Jan 21, 2005
    Music Company :
    Ear to Ear
    Editorial Company :
    Go Robot!
    Production Company :
    Pytka
    Client :
    IBM
    Director :
    Joe Pytka
    Creative Director :
    Jeff Curry
    Creative Director :
    Andy Berndt
    Art Director :
    Jennifer Macfarlane
    Editor :
    Adam Liebowitz
    Copywriter :
    Ben Hughes
    Copywriter :
    Tristan Kincaid
    Executive Creative Director :
    Chris Wall
    Executive Creative Director :
    Susan Westre
    Music :
    Brian Banks
    Executive Agency Producer :
    Lee Weiss
    Art Director :
    Tim O'Malley
    Agency :
    Ogilvy & Mather-New York
    Brand :
    IBM

    Need a credit fix? Contact the Creativity Editors

    Project Type
    Video

    Related work

    IBM: IBM’s new ‘What if?’ campaign looks at the big questions that lead to tech-powered solutions

    IBM: IBM Think Pop-Up Dach

    IBM: IBM's Gripping Interactive Film Lets You Step Into the Shoes of an Engineer in a Blackout

    IBM: IBM's Watson Plays Chef in a Consumer-Facing Culinary Campaign

    The Creativity Newsletter

    The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.

    Footer Links

    • Copyright © 1994-2023
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Help Desk
    • Ad Choices
    • Careers at Crain
    • Privacy Request

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video
      • The top 5 most creative brand ideas you need to know about right now
    • Featured
      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News
      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs
      • Ad spending data
      • AI and marketing
      • Creativity
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • NFTs
      • Super Bowl 2023
      • Twitter ad updates
      • Upfronts and NewFronts
      • Web3 and metaverse marketing