General Electric : Progress
Technology up close.
Published On
Jun 24, 2012
Editor's Pick
Wieden+Kennedy Amsterdam has created a print campaign for GE Middle East, North Africa and Turkey (MENAT) that offers a different take on technology via photography - such as this close up of a household plug. The campaign is designed to celebrate the tangible, human benefits of GE's technology, underlining the role it plays in progress in the Middle East.
Credits
- Date
- Jun 25, 2012
- Brand :
- General Electric
- Client :
- General Electric
- Agency :
- Wieden & Kennedy-Amsterdam
- Executive Creative Director/Production :
- Mark Bernath
- Executive Creative Director/Production :
- Erik Quennoy
- Creative Director :
- Mike Farr
- Creative Director :
- Pierre Janneau
- Art Director :
- Craig Williams
- Copywriter :
- Zack Watkins
- Creative Planner :
- Nick Docherty
- Creative Planner :
- Daisy Andrewes
- Art Buyer :
- Andrew Koningen
- Studio Artist :
- Tanya Funnell
- Project Manager :
- Cheryl Crowley
- Business Affairs :
- Michael Graves
- Photographer :
- Christian Weber
- Agent :
- We Folk
- Retoucher :
- Christian Weber
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Industry
Project Type
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