Bacardi : The Prohibition Parties

History through parties.

Published On
Mar 14, 2012

Editor's Pick

Johannes Leonardo and Partizan unveil new short films for Bacardi Rum that celebrate the brand's 150th anniversary. A series of nicely produced 60-second films, directed by Partizan's AB/CD/CD, tell the brands story through history lessons -- but possibly the most fun history lessons we've ever seen.

Through live freeze-frames, historical moments like parties hosted for Americans in Cuba during the Prohibition era, the birth of Cuba Libre, and the end of the Spanish-American War are shown.

Credits

Date
Mar 14, 2012
Brand:
Bacardi
Client:
Bacardi
Agency:
Johannes Leonardo
Production Company:
Partizan
Co-Founder/Executive Creative Director:
Leo Premutico
Co-Founder/Executive Creative Director:
Jan Jacobs
Creative Director:
Aaron Phua
Creative Director:
Luca Grelli
Creative Director:
Ferdinando Verderi
Art Director:
Sarah Kraus
Copywriter:
Rebecca Ullman
Producer:
Sarah Grey
Director:
AB/CD/CD
Chief Executive Offier/Executive Producer:
Sheila Stepanek
Head of Production:
Lori Stonebraker
Producer:
Bridget Blake-Wilson
Post Company:
Cosmo Street
Executive Producer:
Maura Woodward
Editor:
Ken Rosenberg
Post Production Supervisor:
Jennifer Parikh
Colorist:
Damien Van Der Cruyssen
Composer:
Adam Crystal
Composer:
Jackie Royce/Traction Management

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Project Type