Toilet Paper Bomb Any Address in the World with the Help of Cheetos And Google

Partake in Halloween Mischief with Chester Cheetah

Published On
Oct 21, 2013

Editor's Pick

Halloween has gone soft, says Cheetos, so it's going to take it back. At Project TP, created out of Goodby, Silverstein & Partners, you can team up with Chester Cheetah to cover any address (like your school, office, worst enemy's house -- or, as in this video, inside the Metropolitan Museum of Art) in toilet paper. Just enter the address and the site will create a toilet paper "bombing" experience using Google Earth and Google Streetview. You can then share the results via social media. Of course, the site has to come with a warning that Cheetos doesn't condone actual toilet-papering -- only the digital kind. But it's still kind of fun.

Credits

Date
Oct 21, 2013
Brand:
Cheetos
Client:
Cheetos
Agency:
Goodby Silverstein & Partners
Associate Creative Director:
Chad Leitz
Associate Creative Director:
Felipe Lima
Senior Art Director:
Michael Gurman
Copywriter:
Chris Stephens
Chief Digital Officer:
Kalle Hellzen
Interactive Producer:
Justin Visser
Site Development:
RESN
Director, Interactive Production:
Ellie Hardy
Executive Interactive Producer:
Margaret Brett-Kearns
Head of Brand Strategy:
Andy Grayson
Senior Brand Strategist:
Jennifer Cho

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Project Type
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