Volvo's Thought-Provoking Global Ad Sets Out Its Safety Vision

Spot Is First Global Work by Forsman & Bodenfors

Published On
Feb 17, 2016

Editor's Pick

Volvo's first work from Forsman & Bodenfors since appointing it to its global account last year is a thought-provoking spot that might well have you questioning how you drive, and (hopefully for Volvo) what car you choose.

The ad, directed by New Land's Niclas Larsson, is narrated by a little traveler in the back of a car who wonders why cars, and driving, can't be safer. She questions why car makers design cars as if for race tracks, instead of city streets, and why no-one thinks about what's important -- people, and the "beautiful things around us."

She asks, "What if someone made a car for people...who think about other people?" as we finish with a shot of a Volvo driving through the Scandinavian countryside.

The ad ends with Volvo's corporate "promise," recently set out by its CEO and president Hakan Samuelsson, that by 2020, no-one will be seriously injured or killed in a new Volvo car.


Feb 17, 2016
Agency :
Forsman & Bodenfors
Brand :
Client :
Director :
Niclas Larsson
Client Team :
Alain Visser
Client Team :
Thomas Andersson
Client Team :
Charles Frump
Client Team :
Christopher Dahlin
Client Team :
Anna Wirsen
Art Director :
Andreas Malm
Art Director :
Staffan Lamm
Copywriter :
Fredrik Jansson
Account Director :
Hans Andersson
Account Director :
Anders Bothen
Account Executive :
Martin Johansson
Designer :
Martin Joelsson
Designer :
Nicolas Peyrau
Agency Producer :
Jens Odelbring
Web Producer :
Malin Careborg
Creative Planner :
My Troedsson
Production Company :
New Land
Director, Photography :
Mattias Rudh
Executive Producer :
Erik Torell
Producer :
Eva Tempelman
Editor :
Joakim Pietras
Color :
Company 3
Post Production/Sound Design :
Sound Designer :
Fredrik Jonsater
Online Editor :
Petter Lindholm
Song Title :
Composer :
Petter Winnberg
Account Director :
Alison Arnold
Music Supervisor :
Jenny Ring
Grade :
Sofie Borup

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