How Would New Yorkers Propose Without Central Park?
Central Park Conservancy Campaign Illustrates the Importance of Donors and Volunteers
Editor's Pick
Central Park Conservancy is celebrating its 35th anniversary with a campaign showing what would happen without the organization that provides 75% of Central Park's funding. And it's not pretty.
The spots, created pro bono by McGarryBowen, provide a funny but frightening take on the importance of donors and volunteers. "Proposal," seen here, shows what happens when a man proposes in a dirty city bathroom instead of, say, next to a beautiful fountain in Central Park, while "Birdwatch" imagines a group of bird-lovers spotting a dirty tennis ball in a dilapidated lot. Both new ads, which will launch at the Central Park Conservancy Film festival today (August 25), use the tagline "Powered By You," and are accompanied by a series of outdoor banners.
The ads are part of an effort to engage a younger audience and bring attention to the runners, parents and volunteers who help the park run.
Credits
- Date
- Aug 24, 2015
- Brand :
- Central Park Conservancy
- Client :
- Central Park Conservancy
- Agency :
- McGarryBowen-New York
- Managing Director :
- John OBrien
- Account Supervisor :
- Jon Wilhelmsen
- Assistant Account Executive :
- Katie Coe
- Chief Creative Officer :
- Mark Koelfgen
- Group Creative Director :
- Craig Cimmino
- Creative Director, Copy :
- Malaika Danovitz
- Associate Creative Director, Art Director :
- Jody Zorn
- Associate Creative Director, Copywriter :
- Jessica Zalaznick
- Associate Creative Director, Art Director :
- Jessica Terlizzi
- Senior Art Director :
- Erik Jansen
- Senior Producer :
- Dan Fried
- Producer :
- Xiaomi Qu
- Managing Director, Global Music Production :
- Jerry Krenach
- Music Producer :
- Stephen Stallings
- Production/Editorial Company :
- Click3X
- Executive Producer :
- Megan Kelly
- Line Producer :
- Trevor Herrick
- Post Producer :
- Hayley
- Director :
- Daniel Powell
- Editor :
- Jason Yantz
- Colorist :
- Vlad Kucherov
- Audio Production Company :
- Sonic Union
- Studio Manager :
- Justine Cortale
- Mix :
- Rob McIver
- Music :
- Yessian Music
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