How Would New Yorkers Propose Without Central Park?
Central Park Conservancy Campaign Illustrates the Importance of Donors and Volunteers
Aug 24, 2015
Central Park Conservancy is celebrating its 35th anniversary with a campaign showing what would happen without the organization that provides 75% of Central Park's funding. And it's not pretty.
The spots, created pro bono by McGarryBowen, provide a funny but frightening take on the importance of donors and volunteers. "Proposal," seen here, shows what happens when a man proposes in a dirty city bathroom instead of, say, next to a beautiful fountain in Central Park, while "Birdwatch" imagines a group of bird-lovers spotting a dirty tennis ball in a dilapidated lot. Both new ads, which will launch at the Central Park Conservancy Film festival today (August 25), use the tagline "Powered By You," and are accompanied by a series of outdoor banners.
The ads are part of an effort to engage a younger audience and bring attention to the runners, parents and volunteers who help the park run.