Meet Branko, aka The Prostate Czech. KBS+P created the character for the Prostate Cancer Foundation, as September is Prostate Cancer Awareness Month. He has his own website, a slightly sinister Twitter feed (sample tweet: 'I am amongst you. Always watching. Always checking.') and, as seen in a series of videos, he's here to encourage guys to 'get checked before you get Czeched'.

But Branko is not purely fictional. KBS+P copywriter Ash Tavassoli imagined the character, but, unable to find a believable actor through talent agencies, he advertised on Craigslist for a real Czech to portray him. Branko, a retired Czech living in Toronto, contacted him and agreed to play the part. So, says the agency, the accent and track suit are genuine (and so are the people in the videos).