Mitsubishi Kept Pizzas Safe in Snowy Boston During the Super Bowl

Teamed Up With Pizzeria to Provide an Outlander for Deliveries

Published On
Feb 04, 2015

Editor's Pick

Mitsubishi didn't advertise in the Super Bowl this year. But it did get involved in the action, by teaming up with a Boston pizzeria to "protect" its pies from snowy conditions as a driver delivered them during the game. The brand equipped DaCoopas Pizza & Subs with a 2015 Outlander GT and filmed delivery driver John Francis as he took pies across the city, tweeting during the game with the hashtag #ProtectThePie. 180 L.A. created the campaign, and film.