Mitsubishi didn't advertise in the Super Bowl this year. But it did get involved in the action, by teaming up with a Boston pizzeria to "protect" its pies from snowy conditions as a driver delivered them during the game. The brand equipped DaCoopas Pizza & Subs with a 2015 Outlander GT and filmed delivery driver John Francis as he took pies across the city, tweeting during the game with the hashtag #ProtectThePie. 180 L.A. created the campaign, and film.