P&G Hungary : Proud Sponsor of Moms Banner

Love your mom but can't take two minutes to find her number in your iPhone? P&G Hungary and Kirowski Isobar know what's up, so they've got the perfect banner ad for you. A mobile ad (part of the brand's "Thank You Mom campaign" reads: "Three words we don't say often enough: Love you Mom!" When you tap on it, it searches your phone's contact list for "Mom," "Mum," "Mother," and other variations, and opens up a text message with her number in the addressee field. Now you just have to write the message. Hopefully it's something sweet and grateful, and not a reminder to pick up some more Cheetos on her way home.