Litter Genie : Psychedelic

Just drop the poo.

Published On
Oct 02, 2012

Editor's Pick

Director Keith Schofield, who we saw working with canines for Volkswagen's Super Bowl push, "The Bark Side," has moved onto felines for his newest project, a music video via JWT for Litter Genie.

The "Psychedelic" video takes you on a catnip-fueled journey to the 1960s, performed by Walter and the Wizards, off their newest album, Litter Trippin'. The brand will debut a second music video later this month and a third in January.

The effort includes a microsite, "Pic of the Litter," on the Cheezburger network, which will post all the videos, and also will ask cat-lovers to upload photos of their cats dressed in the outfits inspired by the films. There's also a spot, created out of Grey, that features a cat having a conversation with the disposal system.

Credits

Date
Oct 02, 2012
Brand:
Litter Genie
Client:
Litter Genie
Agency:
JWT
Director:
Keith Schofield
Production Company:
Caviar Content
Executive Creative Director/Production:
Sarah Barclay
Creative Director:
Billy Faraut
Art Director:
Hope Jordan
Copywriter:
David Canavan
Creative Planner:
Mariam Dilawari
Head of Production:
Sergio Lopez
Senior Producer:
Mustafa Imam
Director, Music Production:
Dan Burt
Project Manager:
Jen Schockett
Chief Creative Officer:
Jeff Benjamin
Co-Chief Creative Officer:
Matt MacDonald
Co-Chief Creative Officer:
Ryan Kutscher
Editing House:
Final Cut
Music House:
Amber Music
Media Agency:
MEC
Editor:
Arianna Tomasettig
Producer:
Viet-An Nguyen
Executive Producer:
Lauren Bleiweiss
Visual Effects/Online:
Final Cut
Color:
The Mill

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Project Type