Litter Genie : Psychedelic
Just drop the poo.
Editor's Pick
Director Keith Schofield, who we saw working with canines for Volkswagen's Super Bowl push, "The Bark Side," has moved onto felines for his newest project, a music video via JWT for Litter Genie.
The "Psychedelic" video takes you on a catnip-fueled journey to the 1960s, performed by Walter and the Wizards, off their newest album, Litter Trippin'. The brand will debut a second music video later this month and a third in January.
The effort includes a microsite, "Pic of the Litter," on the Cheezburger network, which will post all the videos, and also will ask cat-lovers to upload photos of their cats dressed in the outfits inspired by the films. There's also a spot, created out of Grey, that features a cat having a conversation with the disposal system.
Credits
- Date
- Oct 02, 2012
- Brand :
- Litter Genie
- Client :
- Litter Genie
- Agency :
- JWT
- Director :
- Keith Schofield
- Production Company :
- Caviar
- Executive Creative Director/Production :
- Sarah Barclay
- Creative Director :
- Billy Faraut
- Art Director :
- Hope Jordan
- Copywriter :
- David Canavan
- Creative Planner :
- Mariam Dilawari
- Head of Production :
- Sergio Lopez
- Senior Producer :
- Mustafa Imam
- Director, Music Production :
- Dan Burt
- Project Manager :
- Jen Schockett
- Chief Creative Officer :
- Jeff Benjamin
- Co-Chief Creative Officer :
- Matt MacDonald
- Co-Chief Creative Officer :
- Ryan Kutscher
- Editing House :
- Final Cut
- Music House :
- Amber Music
- Media Agency :
- MEC
- Editor :
- Arianna Tomasettig
- Producer :
- Viet-An Nguyen
- Executive Producer :
- Lauren Bleiweiss
- Visual Effects/Online :
- Final Cut
- Color :
- The Mill
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