New Zealand Water Brand Attaches iPhone Cameras To Bottles
Customers Will Use Camera Mount To Capture Footage For Crowdsourced Campaign
Published On
Nov 18, 2013
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New Zealand bottled water brand Pump is encouraging its customers to film themselves doing interesting activities while they consume the brand. In a campaign by Saatchi & Saatchi NZ, Pump is giving out a hand-held, acrylic camera mounts that attaches their iPhone 4 or 5 and to their Pump water bottle, and asking them to film themselves doing something that shows they "grab life by the bottle" (for example, some kind of sport or activity). The campaign kicks off with a TV ad launching this week, then customers apply on the brand's website and the most creative footage will be featured in forthcoming TV ads, as well as having the chance to win prizes.
Credits
- Date
- Nov 18, 2013
- Agency :
- Saatchi & Saatchi-New Zealand
- Brand :
- Pump
- Client :
- Pump
- Executive Creative Director :
- Antonio Navas
- Creative Director :
- Nathan Cooper
- Creative Team :
- Emily Drake
- Creative Team :
- Sarah Litwin-Schmid
- Agency Producer :
- Amy Hansen
- Designer :
- Ross Davies
- Designer :
- David Hunter
- Print Producer :
- Paul Gibson
- Developer :
- Mike McMillan
- Digital Producer :
- Alexis Mousse
- Production Company :
- Sparks
- Producer :
- Angela Sparks
- Editor :
- Nathan Pickles
- Audio Post :
- Franklin Road
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