Just in Time for Inauguration Day: 'The Pumpkin and the Pantsuit,' a Kids' Book That Explains the Presidential Election

barrettSF Is Behind the Slim Paperback Volume; Proceeds Will Go to the Children's Defense Fund

Published On
Jan 17, 2017
The Pumpkin and the Pantsuit

Editor's Pick

"A short, short time ago, in a land not very far away, there lived a Pumpkin and a Pantsuit." Those are the first words in "The Pumpkin and the Pantsuit," a new children's book. What could this book possibly be about? Let's turn the page: "The Pumpkin and the Pantsuit each had the same, shiny dream. They both wanted to live in the big white house." (Hmmm!)

Another hint: the book has been released just in time for Inauguration Day. (Interesting!)

Yet another hint appears on the book's back cover: "How do I explain this election to my children? We know one way. You're holding it." (A-ha!)

barrettSF is behind the $12 paperback volume, which was written by Todd Eisner, the agency's creative director; Jamie Barrett, co-founder and executive creative director; and Pete Harvey, partner and executive creative director. New York-based visual communications company STUDIO

supplied the whimsical illustrations.

The names Donald Trump and Hillary Clinton don't actually appear in the book, but it's clear who's who and what's what -- especially since the Pumpkin is portrayed as a bully whose supporters explain why they like him with exclamations such as "His name is on a really big hotel!" and "He's good at firing people!" and "He'll make things great again. For me!"

In a statement explaining the inspiration for the book, Eisner said, "On election night, Van Jones posed the question, 'How do we explain this election to our kids?' That resonated with us. The goal of this book is to teach kids (and remind the rest of us) that losing is only losing if you give up."

"The Pumpkin and the Pantsuit" is available now on Amazon and at selected independent bookstores. All proceeds will go to the Children's Defense Fund.


Jan 17, 2017
Agency :
Writer :
Todd Eisner, Jamie Barrett, Pete Harvey
Illustration :
Illustration :
Mike Ocasio, Alison Abitbol, Juan Carlos Mont

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