Volkswagen : Punch Dub Meet Sluggy Patterson

VW and Deutsch L.A. track the origins of a classic game

Published On
Jan 27, 2010

Editor's Pick

For its inaugural creative campaign for VW, Deutsch L.A. mines a classic- the punch bug game, now rechristened Punch Dub and applicable to all VW models, not just Beetles.

In this teaser spot we meet Sluggy Patterson, originator of the punchy tradition. The video is the first in a series of web films featuring Sluggy holding forth on the punching game.

The agency is set to air a VW Super Bowl spot (sans Sluggy).