John the Puppet Can't Eat Wheat Thins, Has a Meltdown

Newest weird commercial from Being NY

Published On
Apr 02, 2013

Editor's Pick

Wheat Thins, like bottled water, aren't the type of product to elicit wild, passionate reactions. But Being NY continues to push the wacky "Must! Have! Wheat Thins" tagline onto its increasingly weird, but fun, commercials for the cracker, directed by Ulf Johansson of Smith & Jones. In the newest execution, John the Puppet has a bit of a meltdown when his psychiatrist tells him he can't eat them.


Apr 03, 2013
Brand :
Wheat Thins
Client :
Wheat Thins
Agency :
Director :
Ulf Johansson
Production Company :
Smith & Jones Films
Chief Creative Officer :
Mark Figliulo
Creative Director :
Lisa Topol
Creative Director :
Samira Ansari
Art Director :
Jonathan Mackler
Copywriter :
Jim LeMaitre
Head of Production :
Robert Valdes
Project Director :
Christine Austin
Executive Producer :
David Fisher
Executive Producer :
Philippa Smith
Line Producer :
Megan Moore
Director, Photography :
Andrzej Sekula
Editorial :
Rock Paper Scissors
Editor :
Carlos Arias
Effects :
Puppet Artist :
Creature Effects Inc
Telecine :
Colorist :
Tim Masick
Audio Mix :
Sound Lounge

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Project Type