This Poignant Tribute to Gene Wilder Highlights the Cruelty of Alzheimer's
MullenLowe Worked Pro Bono on Campaign for the Alzheimer's Association
Editor's Pick
A poignant new film for the Alzheimer's Association pays tribute to actor Gene Wilder (who died from the disease last year) playing Willy Wonka in "Wily Wonka and the Chocolate Factory" and singing the 1971 movie's iconic song, "Pure Imagination," to highlight the disease's cruel progression.
The ad, by Mullen Lowe, takes scenes from the original film and makes some of the candy disappear to show how Alzheimer's slowly, bit by bit, "steals your imagination."
The film directs viewers to a website where they can learn more and donate. The campaign, also encourages them to post on social media about loved ones with the disease, sharing a photo on Instagram or Twitter using the hashtag #PureImagination.
The Pure Imagination Project was developed pro bono by a creative team at MullenLowe's Winston-Salem office, all of whose families have been touched by Alzheimer's disease. "Having lost my father to Alzheimer's, and my mother a year later from the toll of being his caregiver, I know firsthand there is no sugar-coating the impact of this disease," says David Olsen, group creative director at MullenLowe Winston-Salem. "Just as Gene inspired millions to believe anything is possible with the power of pure imagination, we hope this work will inspire others to help fulfill the Alzheimer's Association's mission to imagine a world without Alzheimer's."
Credits
- Date
- Nov 03, 2017
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- MullenLowe
- President and Chief Executive Offier :
- Harry Johns
- Chief Marketing Officer :
- Michael Carson
- Senior Director, Marketing and Advertising :
- Rachel Fuller
- Senior Director, Media and Entertainment Industry Engagement :
- Kate Meyer
- Senior Director, Digital Marketing :
- Daniela Petrovska
- Director, Strategic Communications :
- Brett Armstrong
- Director, Content Strategy :
- Lisa Blaney-Koen
- Technical Director :
- Mike Kobus
- Senior Associate Director, Marketing :
- Thema McDonald
- Associate Director, Media Engagement :
- Ashley Bryan
- Associate Director, Social Media :
- Megan Waugh
- Chief Creative Officer :
- Mark Wenneker
- Senior Vice President/Group Creative Director :
- David Olsen
- Associate Creative Director :
- Justin Mace
- Associate Creative Director :
- Ray Boome
- Associate Director, Design :
- Mike Herman
- Art Director :
- Josh Taguiam
- Digital Art Director :
- Scott Howard
- Senior Vice President, Director, Integrated Production :
- Susanna OConnell
- Broadcast Producer :
- Paul Watson
- Senior Broadcast Editor :
- Evan Pease
- Vice President, Director, Digital Creative Production :
- Steve Haroutunian
- Digital Producer :
- Luke Morales
- Lead Developer :
- Dave Lee
- Director, Global Communications :
- Suzanne McGee
- Senior Agency Communications Manager :
- Katie Tammaro
- Account Supervisor, PR :
- Brittany Zahoruiko
- Senior Account Executive :
- Gabe Jimenez
- Project Management Supervisor :
- Stacey Layne
- Associate Director, Business Affairs :
- Davina Turnbull
- Business Affairs Manager :
- Nickie Kolb
- Music Producer, Business Affairs :
- Danica Bates
- Vice President, Associate Media Director :
- Sarah Simmons
- Media Planner :
- Meredith Adams
- Media Planner :
- Mike Thomas
- Production Company :
- Significant Others
- President :
- Stephanie Apt
- Executive Producer :
- Sarah Roebuck
- Visual Effects/Audio Producer :
- Alek Rost
- Assistant Visual Effects Producer :
- Kyra Hendricks
- Creative Director :
- Dirk Greene
- Visual Effects Artist :
- Dirk Greene
- Lead Visual Effects Artist :
- Matt Stroub
- Visual Effects Artist :
- Betty Cameron
- Visual Effects Artist :
- John Ashby
- Visual Effects Artist :
- Eric Gelgand
- Visual Effects Artist :
- Carmen Maxcy
- Audio Engineer :
- T. Terressa Tate
- Assistant Audio Engineer :
- Chas Langston
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