Purina/Jenny Craig : Project Pet Slim Down

Join your dog on a diet.

Published On
Jan 11, 2012

Editor's Pick

Weight loss campaigns are a no-brainer for January but here's one with an interesting new twist. Nestle's Purina petfood brand teamed up with slimmers association Jenny Craig for a campaign, through Colle +McVoy, to encourage both you and your dog to slim down - canine obesity being a problem for more than half of pets in the US, according to the companies.

At the Project Pet Slim Down website, both human slimmers and their canine partners enroll as a resolution to lose weight. Special discounts will be available through Purina and Jenny Craig for those who register, and there are also exercise tips for you and your pet.

Credits

Date
Jan 11, 2012
Agency:
Colle & McVoy-Minneapolis
Brand:
Purina/Jenny Craig
Client:
Purina/Jenny Craig

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Project Type
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