Why Aren't the Best Nike Shoes Available in Women's Sizes?

Purple Unicorn Planet Entreat Nike to Provide More Options for Women

Published On
Jul 25, 2013

Editor's Pick

London-based Purple Unicorn Planet loves Nike sneakers. In fact, the group has posted a selection of favorite designs on its website. The Nike Air Safari Premium Nrg 'Great Britain' Pack, the Nike Air Force 1 Foamposite Max 'Black Friday,' and the Nike Lunar Force 1 Low 'Kevin Durant' Superhuman pack are just a few examples of brand's hot offerings. When you click on any of the images, however, you get the same message: "Want this trainer in women's sizes? It doesn't exist." This is followed by the call to spread the letter above on social media platforms along with #Pleasejustdoit to finally get some of those sexy sneaks in a size 5, 6, 7 or 8.

Emily Hodgson and Emilie Riis, the women behind Purple Unicorn Planet have made it their goal to ensure that all of the Nike shoes featured on their site are made in sizes women can wear. The two ad women, who work at agency 18 Feet and Rising, are determined to get "Men's Trainers in Women's Sizes" and they are starting with this social media campaign.

Credits

Date
Jul 25, 2013
Brand:
Purple Unicorn Planet
Client:
Purple Unicorn Planet

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Project Type