U.S. Olympic Committee : Queen Underwood
Stories of Olympic athletes.
Editor's Pick
Y&R and DUCK embark on a 12 spot campaign for the U.S. Olympic Committee. The work features the stories of American Olympic athletes like wrestler Henry Cujedo and boxer Queen Underwood, told through some incredibly adorable animation.
The Cujedo story, directed by Hsinping Pan, is about the athlete's devoted and hardworking mom, weaving in details about his mother's entry into the U.S. to watching her son compete in a state tournament by driving 20 hours through a snowstorm.
Underwood's story centers on her sister's encouragement rignside, through a sequence full of typography and stick-figure animations, directed by Chris Harding.
Other upcoming spots will center on athletes including track and field competitor Bershawn Jackson and gymnast Jon Orozco.
Credits
- Date
- May 01, 2012
- Brand :
- U.S. Olympic Committee
- Client :
- U.S. Olympic Committee
- Agency :
- Young & Rubicam
- Live Action :
- B House Films
- Animation :
- Duck Studios
- Music :
- Elias Arts
- Director :
- Chris Harding
- Director :
- Hsinping Pan
- Chief Creative Officer :
- Jim Elliot
- Global Creative Director :
- Andrew McKechnie
- Global Creative Officer :
- Marc Sobier
- Creative Director :
- Cliff Skeete
- Art Director :
- Jon Leachman
- Copywriter :
- Andrew McMurchie
- Executive Director, Content Production :
- Nathy Aviram
- Music Executive Producer :
- Jessica Dierauer
- Senior Content Producer :
- Robert Beck
- Producer :
- Jona Goodman
- Director :
- Adam Ballachey
- Animation Company :
- Duck Studios
- Executive Producer :
- Mark Medernach
- Production Coordinator :
- Sophia Richard
- Editor :
- Amanda Pettibone
- Editor :
- Katie York
- Music :
- Elias Arts
- Executive Producer :
- Kala Sherman
- Creative Director :
- Greg Griffith
- Producer :
- Jeff Fiorello
- Audio Producer :
- Heard City
- Executive Producer :
- Gloria Pitagorsky
- Mixer :
- Jodie Levine
- Production Company :
- Duck Studios
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