EA Sports Asks Soccer Greats -- and a Llama -- to Pick a Dream Team
Comedian Lloyd Griffith Stars in Documentary Marking FIFA Ballon D'Or Announcement
Editor's Pick
In the run up to the official FIFA Ballon d'Or award announcement* (commending the best soccer players of the year) today, EA Sports enlisted British comedian and soccer fan, Lloyd Griffith, to interview soccer greats from around the world -- and a llama.
In "The Quest For The Best," a 24-minute film by W&K Amsterdam, the likeable Griffith researches opinions on the best 11 players in the world from pundits including "Nicholas the score-predicting llama," as well as the scout who found Lionel Messi, ex-players Gary Neville and Ryan Giggs, the "world's strongest footballer" Adebayo Akinfenwa, aka "The Beast," statistician Duncan Alexander, and four times Ballon d'Or winner, Lionel Messi himself.
The documentary, directed by Joe Roberts, culminates with Griffith announcing his own Team of the Year; it's running online as well as on the U.K.'s Sky Sports channel.
*Messi was the eventual recipient of the award.
Credits
- Date
- Jan 08, 2016
- Brand :
- EA Sports
- Client :
- EA Sports
- Agency :
- Wieden & Kennedy-Amsterdam
- Director :
- Joe Roberts
- Director, Creative Strategy :
- Mark Evans
- Senior Director, Creative Strategy :
- Dustin Shekell
- Campaign Manager :
- Clement Berta
- Digital Product Manager :
- Thomas Gaidier
- Director, Global Product Marketing :
- Matt McKie
- Executive Creative Director :
- Mark Bernath
- Executive Creative Director :
- Eric Quennoy
- Creative Director :
- David Smith
- Creative Director :
- Alvaro Sotomayor
- Creative Director :
- Craig Williams
- Art Director :
- Vasco Vicente
- Copywriter :
- Evgeny Primachenko
- Copywriter :
- Alex Bower
- Head of Broadcast Production :
- Joe Togneri
- Broadcast Producer :
- Judd Caraway
- Head of Planning :
- Martin Weigel
- Creative Planner :
- Michelle Arrazcaeta
- Group Account Director :
- Kirk Johnsen
- Account Director :
- Amber Martin
- Senior Account Director :
- Jorge Fesser
- Project Manager :
- Loes Poot
- Business Affairs :
- Michael Graves
- Production Company :
- Brenninkmeijer & Isaacs
- Director, Photography :
- Job Kraaijeveld
- Producer :
- David Leite
- Executive Producer :
- Jelani Isaacs
- Editing Company :
- Will Judge Editing
- Editor :
- Will Judge
- Post Production :
- Ambassadors
- Flame Artist :
- Ton Habraken
- Flame Artist :
- Jeroen van Berkel
- Telecine :
- Brian Krijgsman
- Producer :
- Daphne Litjens
- Sound Designer/Mixer :
- Rens Pluijm
- Stock Music :
- Massive Music Amsterdam
- Stock Music :
- Audio Network
- Stock Music :
- Universal Music Group
- Artist/Title :
- FIFARO
- Music Company :
- Massive Music Amsterdam
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