Need a Literary Caption for Your Selfie? This Publishing House Has the Answer

Brazil's LeYa Books Created a Bot to Suggest Perfect Quotes

Published On
May 31, 2017

Editor's Pick

Love them or hate them, inspirational quotes or captions for selfies are rife on social media. Whether from politicians, gurus or authors, they're everywhere -- so a Brazilian publishing house had the clever idea of using them for marketing purposes.

LeYa Books created a bot that will suggest a suitable quote from one of its new authors for any photo or general sentiment you want to convey. Users simply describe the photo or what they want to say, and the tool, created by WMcCann in Rio, will choose the perfect literary caption.

After choosing the quote, the bot sends a link to the consumer giving them opportunity to buy the book in question. "We connect to the audience through their language, we bring the fundamental beauty of authors and words to the richness of images, and we nurture reading," commented Leila Name, general director, LeYa Brazil.

Credits

Date
May 31, 2017
Agency:
WMcCann
Brand:
LeYa Books
Client:
LeYa Books
Chief Creative Officer:
Washington Olivetto
Creative Vice President:
Guime Davidson
Creative Director:
Nicolas Romano
Creative Director:
Viviane Pepe
Creative Team:
Alexandre Oliveira
Creative Team:
Mateus Cerqueira
Creative Team:
Eduardo Cesar
Production Vice President:
Marcelo Hack
RTV:
Juliana Lutterbach
RTV:
Ana Borges
Film Production:
Studio Great!
Post Production:
Studio Great!
Sound Production:
Liquo Audio
Digital Production:
Vitor Henckel
Project Manager:
Mylena Moraes
Account Services:
Marcio Borges
Account Services:
Mylena Moraes
Client Approval:
Leila Name

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Project Type