Special Olympics: R-Word Exchange

Published On
Jun 05, 2014

Description

For Special Olympics, UCB comics tweeted from @EndtheWord to offer new words in exchange for the hurtful R-Word, retarded.

Credits

Date
Jun 05, 2014
Brand :
Special Olympics
Client :
Special Olympics
Agency :
Young & Rubicam-New York
Agency :
VML
Chief Creative Officer :
Jim Elliott
Creative Director :
John Bollinger
Creative Director :
Simon Hunt
Executive Director, Content Production :
Letitia Jacobs
Account Managing Director :
Britta Dahl
Account Managing Director :
Chris Wilson
Planning Director :
Tara Fray
Creative Planner :
John Swan
Executive Content Producer :
Craig Jelniker
Content Producer :
Sasha Stoecklein
Executive Creative Director :
Mike Wente
Creative Director :
Brian Musich
Associate Creative Director :
Gary Baker
Community Manager :
Stephanie Campbell
Illustrator :
Sam Hendricks

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Project Type