Volkswagen : Rabbit Transit System

New York, Chicago and San Francisco are home to custom-tailored, slightly twisted print narratives that position the VW Rabbit as the go-to metro go-kart. "By presenting the Rabbit as its own urban transportation system, we want to show how it a

Published On
Sep 13, 2006

Editor's Pick

New York, Chicago and San Francisco are home to custom-tailored, slightly twisted print narratives that position the VW Rabbit as the go-to metro go-kart. "By presenting the Rabbit as its own urban transportation system, we want to show how it allows for freedom and spontaneity in the city," says Crispin Porter + Bogusky CD Rob Strasberg. "Each execution tells the story of a fun city adventure, taking us through the kind of circuitous, multistop journeys that the Rabbit is perfect for." We open with New York, where VW is being too kind