Goodby and David Shane Bring Edgy Humor to Medical Matters for ZocDoc
May 19, 2015
In the first brand campaign for online medical booking system ZocDoc, director David Shane brings his trademark black humor to the world of medical matters. In the ad seen here, a woman calls her doctor from her open-plan office and has to describe an embarrassing personal condition over the phone as a colleague hovers over her desk. In another spot, a woman resorts to making up a tale about rabies just to get a doctor's appointment. They're funny films, but they also make the point effectively: with ZocDoc, you can do it all online and avoid such humiliation. The campaign is by Goodby Silverstein & Partners, New York.