British Airways : The Race
Bag v. Bag.
Published On
Feb 08, 2012
Editor's Pick
Luggage issues may be one of the biggest headaches when flying, but BBH and British Airways have made it the centerpiece of a new campaign. A 60-second TV ad pits baggage from different countries against each other in an Olympic style race. The airline is the official airline partner of the London 2012 Games. The idea, of course, is to show off the wonderful service at BA -- from baggage handlers to ticketing agents, everyone's doing their part.
In this day and age, focusing on luggage handling might be a dangerous game to play.
Credits
- Date
- Feb 09, 2012
- Brand :
- British Airways
- Client :
- British Airways
- Agency :
- BBH
- Director, Marketing :
- Abi Comber
- Campaign Project Manager :
- Kate Jenkins
- Creative Team :
- Matt Moreland
- Creative Team :
- Chris Clarke
- Creative Director :
- Justin Moore
- Creative Director :
- Hamish Pinnell
- Producer :
- Natalie Parish
- Producer Assistant :
- Genevieve Sheppard
- Team Manager :
- Natalie Hellon
- Team Director :
- Mark Whiteside
- Director, Strategy :
- Ross Berthinussen
- Strategic Business Lead :
- Keir Mather
- Production Company :
- Moxie Pictures
- Director :
- Neil Gorringe
- Producer :
- Charlotte Woodhead
- Director, Photography :
- Tom Townend
- Post Production :
- Pete At The Mill
- Editor :
- James Rosen
- Editing House :
- Final Cut
- Sound Director :
- Nick Angell/Crawford at Angell Sound
Need a credit fix? Contact the Creativity Editors
Project Type
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