British Airways : The Race

Bag v. Bag.

Published On
Feb 08, 2012

Editor's Pick

Luggage issues may be one of the biggest headaches when flying, but BBH and British Airways have made it the centerpiece of a new campaign. A 60-second TV ad pits baggage from different countries against each other in an Olympic style race. The airline is the official airline partner of the London 2012 Games. The idea, of course, is to show off the wonderful service at BA -- from baggage handlers to ticketing agents, everyone's doing their part.

In this day and age, focusing on luggage handling might be a dangerous game to play.


Feb 09, 2012
Brand :
British Airways
Client :
British Airways
Agency :
Director, Marketing :
Abi Comber
Campaign Project Manager :
Kate Jenkins
Creative Team :
Matt Moreland
Creative Team :
Chris Clarke
Creative Director :
Justin Moore
Creative Director :
Hamish Pinnell
Producer :
Natalie Parish
Producer Assistant :
Genevieve Sheppard
Team Manager :
Natalie Hellon
Team Director :
Mark Whiteside
Director, Strategy :
Ross Berthinussen
Strategic Business Lead :
Keir Mather
Production Company :
Moxie Pictures
Director :
Neil Gorringe
Producer :
Charlotte Woodhead
Director, Photography :
Tom Townend
Post Production :
Pete At The Mill
Editor :
James Rosen
Editing House :
Final Cut
Sound Director :
Nick Angell/Crawford at Angell Sound

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Project Type