Bet on a Hollywood-Style Car Race in This Interactive Sports Betting Campaign
Nima Nourizadeh Helms First Work by BBH for Betting Brand Bwin
Editor's Pick
Sports betting company Bwin is inviting viewers to bet on the outcome of an interactive car racing film in a new pan-European campaign from BBH Sport.
The 90-second launch film, timed to coincide with the start of the Premier League soccer season, features black and yellow cars screeching through the streets, before stopping suddenly and prompting the audience to back either yellow or black for the winner at bwin.com. Another film will launch on Sept. 12, revealing the winner of the race, and the winners of the 100,000 pound prize.
The production, filmed in Thailand, uses stunt drivers who have worked on several Bond and "Fast & Furious" movies and was directed by Iconoclast's Nima Nourizadeh, best known for his feature films "Project X" and "American Ultra."
The campaign will run across Europe, including Germany, Italy, Belgium, Greece, Spain, France, Denmark, Netherlands and the U.K. It's designed to position Bwin as a more interactive, inventive betting brand and is the first work from BBH since the agency was appointed in March.
Credits
- Date
- Aug 16, 2017
- Brand :
- bwin
- Client :
- bwin
- Agency :
- BBH Sport
- Executive Creative Director :
- Ewan Paterson
- Creative Director :
- Matt Moreland
- Creative Director :
- Chris Clarke
- Creative Director :
- Paul Silburn
- Executive Producer :
- Charlie Gatsky
- Agency Producer :
- Nicole Southey
- Producer Assistant :
- Nnena Nwakodo
- Account Director :
- Patrick Farrall
- Account Manager :
- Louise Bodily
- Production Company :
- Iconoclast
- Director :
- Nima Nourizadeh
- Executive Producer :
- Carine Harris
- Producer :
- Suza Horvat
- Cinematographer :
- Barry Ackroyd
- Stunt Coordinator :
- Gary Powell
- Services Company :
- Living Films
- Service Co-Producer :
- Fred Turchetti
- Service Co-Producer :
- Chris Lowenstein
- Edit Company :
- Final Cut
- Editor :
- Dan Sherwen
- Editor Assistant :
- Leila Gaabi
- Producer :
- Frankie Elster
- Post Production Company :
- Glassworks
- Executive Producer :
- Hector McLeod
- Executive Producer :
- Duncan Buxton
- Producer :
- Joe Billington
- Production Assistant :
- Jack Wood
- Grade :
- Daniel De Vue
- 2D Lead :
- Ben East
- 2D Lead :
- Duncan Malcolm
- 3D Lead :
- Sebastian Mayer
- Sound Company :
- Sound Studio Factory
- Sound Engineer :
- Phil Bolland
- Producer :
- Lisette Nice
- Music :
- Track New Years Eve
- Performer :
- Dengue Fever
- Published by :
- Troll Under the Bridge
- Published by :
- I Armed Crab Publishing
- Published by :
- Chhom Chimney
- Published by :
- Noon Key
- Music :
- Foolish Mortal Publishing
- Music :
- Swop Songs
- Arranger :
- Holtzman
- Arranger :
- Chhom
- Arranger :
- Ralicke
- Arranger :
- Smith
- Arranger :
- Williams
- Administration :
- Annie Reed Music Ltd (PRS)
- Music Supervisor :
- Black Sheep Music
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