V.B. : Raise a Glass 2012
Heart-wrenching
Published On
Apr 10, 2012
Editor's Pick
Droga5 Sydney, which parted ways with VB last month, just released is latest and final spot for the beer brand's "Raise A Glass" campaign. Launched in 2009, the appeal has raised more than $5 million for vet organizations RSL and Legacy, which help care for the families of Aussie service men and women. The original spot featured various family members reflecting on their lost loved ones, as does the latest one, which shows how one Afghanistan war widow raises a glass to her late husband.
Credits
- Date
- Apr 11, 2012
- Brand:
- V.B.
- Client:
- V.B.
- Agency:
- Droga5
- Chairperson:
- David Nobay
- Executive Creative Director:
- Duncan Marshall
- Creative Director:
- Cam Blackley
- Writer:
- David Nobay
- Writer:
- Cam Blackley
- Head of Broadcast Production:
- Paul Johnston
- Business Director:
- Esther Knox
- Senior Business Manager:
- Patrick Rowley
- Production Company:
- Exit Films
- Director:
- Amy Gebhardt
- Producer:
- Susie Cole
- Director, Photography:
- Andrew McLeod
- Editing and Post Production:
- The Butchery
- Music and Sound:
- Final Sound
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Project Type
