Raising the Roof : Nothing But Potential - Armchair

Do you see what you're missing?

Published On
Nov 08, 2012

Editor's Pick

Leo Burnett Toronto makes you uncomfortable about your apathy with this award-winning print campaign for Raising the Roof, a national public education initiative for homeless youth. Focusing on the "potential" that we afford to meaningless objects like an armchair, potatoes and a wilted plant, the ads ask why we don't recognize the possibilities in a homeless youth as well. All ad space for the campaign was donated. See all three ads on the right.